Jul 31
by Maxine Stirling

When it comes to PPC (pay per click) advertising, it seems like the marketplace is getting continually more saturated and competitive, making it harder than ever to run a cost-effective campaign. This is true to some extent, but there are still ways to run a campaign that gets great ROI. Here are a few PPC bid management techniques you can utilize to do just that.

First of all, don’t get caught up in the moment and spend more than your budget allocates. This is probably the quickest and easiest way to erase any potential profit you might have brought in. PPC is a game of patience, and you must exercise it if you want to stick around long enough to reap the rewards. Remember that new players will always enter the game, and may get a bit carried away with their bids out of ignorance or lack of discipline. Don’t join in unless it is a very calculated decision. There are always fluctuations in the pay per click game, so you need to pick you spots.

The next thing you should do is forget about what ranking you are on a SERP (search engine results page). Bid an amount that you can afford, not for the spot you want. If you are in the top spot or the fifth spot, it doesn’t really matter. It is a good idea to try and get on the first page if you can, but beyond this you shouldn’t worry about it too much. Also, consider this: people click on the top spot without even thinking about it too much. This will lead to many clicks that have no chance of turning into conversions, drastically lowering your conversion rate and reducing your margins. Only bid for the top spot if you are the dominant player in your respective industry - or you wish to obtain this title, and realistically have the resources to do it.

There is another technique called bid jamming that you may consider utilizing. This calls for you to “jam” the bid of your competitor by bidding one cent less than their bid. Because a PPC service operates in the same way as an online auction site, you only pay one cent more than your closest competitor - not your actual bid. So if your competitor bids .49 per click and you bid .32 per click, your competitor pays .33 per click to hold the top spot. By bidding .48 per click, you can force them to pay full price for their bids.

These are a few simple pay per click bid management techniques that you can use in order to gain a competitive advantage in your PPC advertising campaign. Use a little patience, and you will place smarter and more effective bids.

About the Author:
Jul 30
by Maxine Stirling

As an increasing number of businesses and individuals are learning the merits of online PPC advertising, there may be some inclination that the potential effectiveness of an AdWords campaign is diminishing with such a saturated market. But this simply isn’t true. You can still run a very effective and profitable AdWords campaign if you know what you’re doing. Here are four useful techniques to bear in mind.

The first thing you should do is carefully consider your keyword strategy. Just because a PPC service offers a relevant keyword generation feature doesn’t mean you have to use it. Be very selective and precise with your keywords, and do your homework. Make sure that your keyword doesn’t have a double meaning or overlap with another industry. The last thing you need is people clicking up your ads who have no intention of buying your product or service.

Second, it is a good idea bid for the first page, but not for the first spot. What does this mean? It means that unless you are truly aiming to dominate the Internet landscape and be at the top of your industry, you shouldn’t worry about getting in the top slot on a SERP (search engine results page). If you are in the top ten spots, then you will appear on the first page of Yahoo results, though it varies for each service. Try to let your ad do the selling, not your position. Placing yourself at the top of the search results is a two edged sword - you will get more clicks, but they will not be as targeted.

One of the AdWords management strategies that goes without saying (but still can’t be said enough) is to test all of your keywords, and then test some more. You need to remember that PPC marketing is like the stock market - it can fluctuate greatly on a daily basis. Ignoring your keyword results or click through rates or conversion rates for too long can spell doom for your PPC advertising campaign. It is vital that you continually monitor your campaign, and make the necessary changes.

Last but not least, you should consider placing CPM ads instead of just CPC ads. What does this mean? CMP is a term that means cost per thousand, and it refers to impression based pricing instead of cost per click pricing. So, you can place ads on a cost per impression basis on websites that cater to a demographic that may be interested in your product. If you sell lawn mowers, you may want to advertise on a site that discusses lawn maintenance. Where your ads appear is up to you, but it can be a great way to pick up cheap impressions and, ultimately, clicks.

These simple AdWords management strategies can help you with your PPC campaign management and can ensure that you get the most out of your next PPC advertising campaign.

About the Author:
May 28

Introducing “Affiliate Crusher” - $450K Secret Affiliate Software

He’s stealing your commissions from ClickBank, PayDotCom, Commission Junction and other affiliate networks. He’s getting away with it too because it’s fully legal but not many can get their hands on his tools… He spies on the biggest internet marketers campaigns and duplicates/destroys them overnight. He even built an algorithm to search and collect 1000’s of affiliates from any vendor or product ID including their email addresses - it’s automated affiliate recruitment on steroids!

Listen for Interview parts 2/3

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The Fat Rich Pig that he is, he made his money in various ways, still makes tons daily, and now has decided to let go of these dirty but legal tools to a few internet marketers that are in the underground loop or his inner circle. Lucky you - you’re in my circle and you may not know me too well yet but after you see these tools and knowledge bases you’re going to thank the greater powers that you ARE on my list :)

I was lucky enough to get a trial copy of this yesterday before it went to market, there are only 1000 full versions of these being distributed before they make it a monthly membership site or a limited use one time fee… Basically - You plug in a vendors name/id, and it instantly pulls up a list of their affiliates (some with emails!), a list of all the campaigns it finds from these affiliates (you see them in a real browser), all the keywords and market stats plus unique resources all in one sneaky tool.

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I know you’re eager to make it in this industry, we all are. When a tool comes along to help you fast-track your campaign development, speed up your competitive intel and automate your affiliate recruitment with one click… Two things happen - 1. Many vendors and affiliates suffer 2. Many vendors and affiliates profit. ok three - Some won’t have a clue what just happened. I know YOU are one of the smart ones, and are going to go see this for yourself so I bid you a successful day and see you at the top!

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